Affiliate marketing is the easiest way to make money from social media. Once a creator has their affiliate link, all they need to do is create content that provides the link to their target audience and allows their audience to click on the link and make a purchase. With so many different social media platforms and ways to share products, here are 10 social media platforms creators should leverage to share their affiliate links, along with some tips to get the link in front of the right audience.
85% of weekly Pinterest users make a purchase directly from a Pinterest pin. Pinterest is a great beginner-friendly platform for affiliate marketing. Tips for promoting your affiliate links on Pinterest:
- Affiliate links should be in the pin
- Use simple, beautiful photos
- Use keywords in your description and title
- Have a platform organized into relevant boards and sections
- Create unique pins and don’t post the same pin repeatedly.
Despite the emergence of new apps, Stories reach has increased by 35% for users with fewer than 10,000 followers. Tips for promoting affiliate links in Instagram Stories:
- Use the link sticker to post your affiliate links directly to your stories
- A story should be beautiful and simple
- Video stories with a storyline are the most successful
thread
Threads has seen an increase in users by 23.7 million since 2023 and continues to grow. Threads is a relatively new platform, but it makes it easy to share your affiliate links with your audience. Tips for promoting your affiliate links on Threads:
- Add an image or GIF
- You should only use one hashtag and it should be relevant to the audience looking for the product you’re promoting.
- Add a link to the post or first comment
- Create a survey with your affiliate link
X/Twitter
With 320 million monthly active users, X has the ability to push your affiliate links to a large audience very quickly. Tips for promoting your affiliate links on X:
- Use URL shortening software to shorten the link
- Use GIFs, images, videos and graphics to stand out
- Using affiliate links in comments on other posts or reposts
- Make your content authentic and relevant
Youtube
52% of customers are more likely to buy a product that is featured in a product review video on YouTube. YouTube is one of the oldest and most effective platforms for affiliate links. Creating a product review video and attaching an affiliate link directly in the description is the original affiliate marketing strategy. Tips for promoting affiliate links on YouTube:
- Create a description of your product, write a detailed video description of the highlights, and use keywords that your audience will search for.
- Time cards that highlight specific features that potential customers might be interested in make your product review video easy for viewers to understand.
- Use beautiful, simple and to the point thumbnails for all your videos
- Categorize videos into playlists
- Add end cards for similar products or playlists for similar products.
Lemon 8
Since April 2024, Lemon8 is the most downloaded lifestyle app in the US Apple Store. In Lemon8, you are given the opportunity to create a collage and use your photos to explain and showcase your product and its features. Lemon8 also has challenges aimed at showcasing your product, and posts included in the challenges will be prioritized by the Lemon8 algorithm. Tips for promoting your affiliate links on Lemon8:
- Use clear and clean photos with stickers and typography from Lemon8 app
- Use the challenge to promote products related to the challenge
- Prepare a description that uses keywords, questions, and relevant hashtags
75.8% of affiliate marketers use Facebook to promote their products and drive traffic to their links. Facebook is one of the largest social media platforms with a large and diverse audience. There are many ways to promote your affiliate links through Facebook. Tips for promoting your affiliate links on Facebook:
- Join relevant groups that allow sharing of affiliate links
- Create a niche-specific group and post your affiliate links alongside relevant, educational, and entertaining content.
- Use images and videos in your posts to enhance visualization
- Create a Facebook page that uses keywords your target audience is searching for and includes a description that explains the expertise and credibility of the page.
- Post product-related articles and information in groups or on your main feed, and encourage your viewers to DM you for more information, then send them a DM to potential customers.
Tick tock
TikTok has its own affiliate marketing program, which allows creators to tag products directly in videos that feature them. TikTok also has a linking option in their profile, where creators can link to their website and attach relevant affiliate links. Tips for promoting affiliate links on TikTok:
- Video content should be interesting and high quality
- Use our creator insights tools to find your best performing content
- The description should include keywords and relevant hashtags
Quora
This question and answer platform makes affiliate marketing easy and allows you to target your customers directly. Quora’s platform is based on user-submitted questions that are pushed to users who claim to be knowledgeable on the subject. Affiliate links can be added directly to answers. Tips for promoting affiliate links on Quora:
- When answering questions, include educational content and add context with affiliate links that directly answer the question.
- Upvote answers that are relevant to the product you are promoting
- Responses should be informative and to the point; bulleted or numbered responses are effective.
Substack
The revenue earned by writers on Substack has increased by 60% since 2020. Substack is a great platform to offer free or paid newsletters related to your niche. You can include affiliate links, and the average salary of a journalist on Substack is around $64,000 a year. Tips for promoting affiliate links on Substack:
- Post quality content consistently
- Offer exclusive benefits to subscribers
- Post educational and entertaining content to capture the attention of your target customers
Other Places to Post Affiliate Links to Increase Sales and Traffic
Email Newsletter: Creating email newsletters that contain educational content, entertainment content, and promotional affiliate links will increase traffic. Affiliate marketers at any stage in their career should have an email newsletter sign-up form on their website. Newsletters should be consistent and contain quality information.
Blog Post: Embedding affiliate links in blog posts is an easy way to drive traffic and increase sales to your products. Affiliate marketers can also pay popular bloggers to add their affiliate links to their posts.
Affiliate marketing can be a great source of income for marketers who understand social media and can devise a strategy to showcase their products and post affiliate links that will create a sense of need for their target clients. These social media platforms are some of the many other ways to promote affiliate links and are chosen to increase traffic and sales.