A new edition of the Copa America football tournament began last month (June 20) and will be played until July 14 in the United States. 1win partners, The affiliate program of the bookmaker 1win, analyzes the importance and opportunity that this event represents for the sports betting and affiliate marketing industry.
According to the 1win Partners report, In the previous edition of the contest, in 2021, 83% of Latin Americans expressed interest and 57% said they had placed bets, representing a significantly engaged audience.
The participation of countries like Mexico, Argentina, Uruguay, Peru and Brazil generates a fan base passionate about football and sports betting. This is an advantage for those who are dedicated to generating traffic in betting-related campaigns or advertisements.
The 1win Partners affiliate program has prepared a series of tools to take advantage of such an event. According to their report, The most used traffic channels for sports betting are:
-Social networks: Facebook, Instagram, Twitter and Telegram.
-Online advertising: FB Ads, SEO, PPC, CPC, UAC, Influencers.
-Affiliate marketing: Affiliate programs such as 1win Partners.
-Sponsorships: Sponsor teams, sporting events and influencers.
According to Statista data, In 2022, advertising spending on sports betting in Latin America reached $1.2 billion. This figure represents a 25% increase over the previous year and is expected to continue growing in the coming years.
Similarly, in his analysis, 1win Partners highlighted the work it does with partners who focus on social media traffic and online advertising. “On Telegram, for example, sports betting predictions are very popular and effective for these events. Users who have a dedicated group and a large number of subscribers guarantee excellent results and income. It is estimated that a successful tipster can earn up to $5,000 per month, depending on the size of their audience, the accuracy of their predictions, and the monetization strategies they employ,” the company explains.
Another important point to emphasize, according to the affiliate program, It’s the collaboration with influencers when it comes to generating engaging content. Stories, live streams, draws and polls on social networks such as Twitter, Facebook or Instagram generate interaction. At the same time, offering special promotions or official Copa America merchandise to those who guess correctly in the polls encourages the participation of your followers in online betting platforms.
If you have an active audience or work with online advertising, you can contact 1win Partners through its official website and communication channels on Instagram and Telegram.
