Affiliate marketing and communications agency Neon Black today announced the appointment of Leela Maclean to the newly created role of Director of Affiliate Marketing. Maclean’s appointment is part of Neon Black’s strategic initiative to strengthen its affiliate marketing arm.
Formerly Director of Affiliate Marketing at Dentsu, Maclean (pictured above centre) brings extensive experience in the affiliate marketing sector, having held roles at News Corp, Groupon and Commission Factory and worked on affiliate programs and partnerships for brands including Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.
Maclean said: “Affiliate marketing has evolved significantly over the years, becoming a vital part of any overall marketing strategy. With 81% of brands incorporating affiliate programs into their marketing mix, this is a pivotal time for the industry. I have had the privilege of learning all the facets of affiliate marketing and am excited to bring my expertise to the talented team at Neon Black.”
Soraya Calavassy, Director and Co-Founder of Neon Black, said: “Leela has been a leading figure in the affiliate marketing industry since its inception in Australia. Her extensive network and deep understanding of the industry will be invaluable as we continue to integrate earned, owned and paid media for our clients.”
Neon Black has been at the forefront of the affiliate business by creating a robust affiliate marketing offering spanning the full spectrum of affiliate channels including content, loyalty, influencer, and more; catering to a wide range of industries including home, lifestyle, beauty, food, and technology.
Calavassy added: “For years, Neon Black has successfully combined affiliate marketing with mass marketing activities, managing to find the delicate balance between affiliate content and editorial content. We have established strong relationships with affiliate networks and publishers, while strengthening our long-standing relationships with journalists and editorial staff. Our unique approach has helped to increase brand awareness, publisher engagement, conversion and revenue for our clients, and with Leela on board, we are ready to further solidify our leadership in this space.”
“At Neon Black, our expertise lies in understanding the nuances of news, media, and publishers. We build tailored, results-driven affiliate marketing strategies that resonate with customers and drive performance. Our approach leverages decades of industry experience, contacts, and relationships to tell compelling stories that drive impactful results and actually convert.”
(Pictured left to right: Finbar Corrall, Leela McLean, Soraya Calavassy)
