Flight Centre Travel Group has announced the appointment of Scott Alboni as global chief marketing officer for its flagship corporate business, FCM Travel and Corporate Traveller.
Alboni has been promoted to the role after six years as Senior Vice President of Global Marketing for FCM Travel, and succeeds Fritz de Cock, who will now lead FCM’s Meetings & Events business in EMEA. With global expansion.
Alboni Led the rebranding of the entire business During the pandemic, we helped leading market experts come out of it stronger. FCM Platform For customers.
He said: “We have achieved great results across the globe in our FCM business. Specifically, our early rebranding has repositioned us in the market and launched a period of fantastic growth with significant wins for the entire company.
“I am honored to have worked with some of the brightest minds in the industry to bring this project to fruition.
“Going forward, my focus will be driving new marketing innovation through MarTech, driving business insights through innovative customer experience programs and deploying more data-driven marketing strategies.
“This will enable us to continue to take the growth and development of our flagship brand to the next level while maintaining our renowned philosophy of blending people and technology, ensuring we remain at the forefront of people and the industry.”
“FCM and Corporate Traveler are on an exciting path with continued growth and incredible potential to realize and achieve even more. I can’t wait to delve deeper into both businesses and drive them even further.”
“I’m excited to represent and be the voice of marketing for our two flagship businesses and the marketing community within them – our beloved team members – to really help drive these businesses forward and optimize results across all regions. I’m ready to go.”
Chris Galanti, Global Corporate CEO, Flight Centre Travel Group, said: “I would like to thank Fritz for the incredible role he has played in developing the global marketing function for FCM and our Corporate Traveller business into a truly world-class operation that delivers the very best for both our employees and our valued customers.”
“We are thrilled to have Fritz be able to pursue his passion and are confident that the FCM M&E business in EMEA will be a huge success under his leadership.”
“Our business is poised to continue its upward trajectory under Scott’s leadership, who has already achieved many impressive global results at FCM. I am confident that his promotion to the ‘Brightness of the Future’ will propel our business further than ever before.”
The company believes the news is an example of promoting from within.
