Alibaba Group It has been reported that it is in use The company will introduce generative artificial intelligence to strengthen new initiatives for overseas expansion.
Chinese e-commerce companies are using generative AI for tasks such as providing translations and negotiating refunds for sellers on their platforms. Zhang KaifuThe head of AI development for Alibaba’s international e-commerce division told The Wall Street Journal: interview Posted on Wednesday (July 10th).
With the launch of Open AIof Chat GPT Alibaba has reportedly appointed Kaifu in the second half of 2022 to lead a team of more than 100 engineers dedicated to developing generative AI applications for the company’s overseas e-commerce business.
During the project’s first year, Zhang focused on identifying use cases for AI, and internal tests showed that some applications, such as one to help salespeople communicate in foreign languages, contributed to a 30% increase in sales. Merchant Ordersthe report states.
Around 500,000 sellers are currently using Alibaba’s AI tools, according to the report. Common uses include creating marketing materials, selecting products, communicating with customers, negotiating refunds and returns, and handling customer disputes over bank fees, according to the report.
These tools are Tong Yi Qianwen The AI models will be valuable to retailers who use Alibaba’s e-commerce platform, since most of them are small sellers with limited staff, according to the report.
The introduction of these tools comes as Alibaba steps up its efforts to expand overseas as it faces slowing growth and increased competition in its domestic market, according to the report.
While international e-commerce remains a small part of Alibaba’s business, it has been the company’s fastest-growing division for five consecutive quarters, according to the report. In the quarter ended in March, the division’s revenue grew 45% year over year, compared with 7% growth for the company as a whole.
According to a PYMNTS Intelligence report, companies in the retail industry are adopting generative AI to deepen customer engagement, personalize shopping and optimize supply chains.What generative AI brings to the retail industry.”
Kuo Chang,president AlibabaIn June, he said AI has the potential to level the playing field. International TradeZhang said small and medium-sized businesses using the platform’s AI tools have reported a 37% increase in product exposure.
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