While choosing the most effective marketing strategies and campaigns is challenging and complex, knowing when to execute your marketing plan is equally important to achieve maximum success. As the year progresses into the second half, opportunities for ROI-driven marketing arise. Marketers can capitalize on this period by strategizing and planning around marketing campaigns in India and globally. Coinciding with IBEF’s review during the first week of the 2023 festive season, Indian e-trade platforms generated USD 5.67 billion in gross merchandise value (GMV), driving perfectly timed advertising impact and business growth.
However, before implementing or running a successful marketing campaign during the holiday season, marketers must carefully plan their strategy. This includes:
Stay up to date with the latest news on our calendar: Marketers should focus on festivals that are relevant to their brand or company. This approach helps them create effective affiliate programs that target their audience more precisely. For example, around events such as Halloween, Diwali, Chinese New Year, and Christmas, people often buy themed clothes and accessories and look for discounted products on furniture, home décor, footwear, electronics, and more. Therefore, developing affiliate programs tailored to these occasions with value-added offers and discounts can be a valuable opportunity for companies to boost sales.
Customize your campaign: Businesses can increase the effectiveness of their affiliate marketing programs even during slow seasons by customizing campaigns that directly appeal to local demographics or specific geographies. This allows businesses to innovate and customize their marketing strategies based on customer interests and shopping patterns to promote relevant products. For example, during the monsoon season in India, e-commerce platforms launch targeted affiliate campaigns featuring clearance and end-of-season sales, leveraging seasonal trends to attract a wider audience and maximize effectiveness.
Attend events and festivals: Participating in events such as festivals, conferences, and industry meetups allows businesses to broaden their horizons. These activities allow for effective networking, product promotion, and audience engagement, all of which lead to enhanced marketing efforts and increased sales, enhancing your market presence by making new connections and strengthening customer relationships.
A Strategic Approach to Affiliate Marketing
There are many opportunities for businesses and marketers to take advantage of during the holiday season. To ensure your campaigns are successful, it’s important to follow a few key guidelines.
- Narrow your target audience and conduct personalized market research.
- Use your USP to make your campaign more effective.
- Set precise goals when running your campaigns.
- Use social media appropriately and actively engage with TG.
- Track your results and optimize your campaigns as needed.
- Stay up to date with platform updates and affiliate marketing trends.
- Additionally, businesses should check their website’s performance and run stress tests to identify potential issues so they can increase server capacity before a traffic surge occurs and prevent crashes and slow load times.
A Mumbai-based trusted solution for affiliate publishers, Sellergize takes a strategic approach and is proven to drive affiliate marketing results. Catering to a range of businesses, from small businesses and large corporations to part-time entrepreneurs and foundations, Sellergize made a huge impact last holiday season, as their affiliate programs increased sales and cart value for major retailers such as Amazon US, JCPenney, and Walmart.
Kamil Khan, CTO and Director, Sellergize said, “The holiday season is a great opportunity for marketers and businesses to implement effective affiliate marketing strategies and offers with great ROI. Last year, during the peak holiday season, Sellergize helped Amazon US achieve 57,488 sales totaling $2,460,495.60 in one week, and JCPenny achieve 27,189 sales totaling $2,014,078.23. We also saw impressive sales and cart values at Walmart, Kohl’s, and Samsung. This time of year is a great opportunity for both international and domestic brands looking to expand their business with ROI-based strategic marketing.”
Businesses can effectively leverage affiliate marketing during upcoming holidays and celebrations in India and globally such as Black Friday, Chinese New Year, Diwali, Christmas, etc. These events provide a great opportunity to boost sales and increase brand awareness. Implementing expert-led marketing tactics with customized targeting and personalizing your website with a festive theme is a crucial step in increasing client engagement and ROI.
