Tick tockA globally popular short video platform owned by Bytedanceentered the local services sector in Southeast Asia, initially Indonesia and Thailand Get restaurant, flight and hotel coupons through links on your feed.
Restaurateurs and shopkeepers in these two countries Social media TikTok plans to launch a “TikTok local service” on the platform, Chinese media 36Kr reported on Friday. TikTok also plans to expand into the leisure sector, allowing users to get flight and hotel coupons from third-party service providers, according to an Indonesia-based source. The source spoke on condition of anonymity as the initiative has not yet been made public.
TikTok’s official recruitment website has nearly 30 job listings related to the company’s local services business. SingaporeJakarta and Bangkok.
TikTok, which is headquartered in Singapore and Los Angeles, said in a statement to the South China Morning Post on Friday that its local services operations in Thailand and Indonesia were still in the testing phase. The company added that in those markets, only a small number of users would be able to see local offers from retailers in their feeds. AppsRecommended algorithm for.
In Southeast Asia, TikTok also plans to partner with existing telecom operators to offer on-demand local services such as food delivery.
TikTok’s latest push in Southeast Asia signals parent company ByteDance’s strategic expansion of the platform’s revenue streams, following in the footsteps of its Chinese sister app. DouyinAdvancement of On-Demand Local Services and online shopping On the mainland.
Douyin is poised to challenge China’s on-demand local services market leader MeituanThe mainland Chinese version of TikTok allows users to get coupons and order deliveries through the app, and is known for its wide range of short videos and Live Broadcast content.
Vacancies across TikTok’s local services business in the region include business development, product manager, data analyst, merchant and listing governance specialist, strategy manager and more.
One job description reads: “Local Services creates an inclusive and fair business environment, helping traders, service providers, creatives and other roles generate ongoing revenue and improve efficiencies.”
Indonesia It’s one of the earliest markets for Bytedance’s e-commerce ambitions and the largest so far, but it faces stiff competition from rivals such as: Oceanof shop and Alibaba Group Holdingof LazadaAlibaba owns Post.
With over 1 billion monthly active users worldwide, TikTok Shop According to analytics firm YipitData, the company’s annual sales are approaching $4 billion, driven by contributions from the Southeast Asian market.
