Affiliate tracking saved? Google’s new approach to third-party cookies explained

Google has reversed plans to phase out third-party cookies in Chrome.

Yesterday, Anthony Chavez, vice president of the company’s Privacy Sandbox, said: Blog Post Google says it is now “offering a modern approach to empowering users with choice.”

“Rather than eliminating third-party cookies, we’re introducing a new experience in Chrome that gives users the ability to make informed choices that apply across their web browsing, and adjust those choices at any time,” he wrote.