(By Lloyd Ford) Last week I spoke with a very talented sales/market manager who is currently looking for work. He called to check in, but our conversation quickly devolved into a discussion of the power and horror of artificial intelligence and sales.
You’ve probably heard it all by now. “AI will replace us all.” “AI can do your job.” “AI is too complicated for me to learn.” “AI is too scary, it keeps me locked away.” “AI can’t be better than me.”
After asking a few questions, he said:I am amazed by what I am learning about Artificial Intelligence, which has already made me more valuable in today’s radio market. Mastering these skills will allow me to explode my positive impact on my sales team and revenue at a much higher rate than I ever could before..”
Of course, I shared with him aspects of a new artificial intelligence tool that allows local radio groups to launch specific creative ideas to help sellers make more productive cold calls by showing advertisers evidence of what they want and showing them the “c.”Inaudible” This in turn encourages further purchases.
There he shared what he learned about the speed available to salespeople and sales managers. Thanks to AI It helps you generate sales opportunities, presentations, data and quick impact.
Finally he said:People fear being replaced by AI, but the truth is: While we’re less likely to be replaced by artificial intelligence than most people think, we could all be replaced by someone who uses AI to be much more productive than we are now..”
Let me be blunt: In a world where radio station and local owners need leaders who are knowledgeable about new technologies like artificial intelligence and how to use it to increase productivity, wouldn’t you like to know who the job seeker I spoke to this week about this is just a phone call away?
There are lots of ways to increase your sales, but let me point out what my friends who are looking for work are really saying and why this should be a big part of your focus right now.
Money is not realWhen time is tight, it matters. Sales go up and down, but your time is essentially your most valuable commodity. Learn how to use AI to boost your sales by drastically reducing the time it takes you to do something that AI can do in minutes. below.
And time is money. But you already know that.
Lloyd Ford is president and chief strategy officer at Rainmaker Pathways Consulting Works.RPCThey help boost local radio ratings and revenue. Call us anytime at 864.448.4169 or [email protected]. Read Loyd’s Radio Ink archives here.
