AUSTIN, Texas, July 09, 2024 (GLOBE NEWSWIRE) — Latinia, a leading provider of real-time decision engines and critical notifications for the banking industry, proudly announces its expansion into the U.S. and Canada. This strategic move follows Latinia’s remarkable success with prominent banks in Latin and Central America, solidifying its reputation as a trusted partner in the financial sector.
For over 20 years, Latinia has been at the forefront of delivering innovative solutions that revolutionize banking. Latinia’s journey began in Latin America, where it has partnered with top financial institutions to improve customer engagement and operational efficiency. Collaboration with BAC Credomaticis one of Central America’s leading financial institutions and embodies Latinia’s commitment to excellence and innovation.
“We have always believed in the power of real-time data to transform the banking experience,” said Francesc Pérez Cateura, Latinia’s chief revenue officer. “Our success in Latin and Central America proves that our solutions give large financial institutions a competitive edge. Expanding into North America is a natural progression for us, and we are confident that our technology will have a significant impact on banks in the U.S. and Canada.”
Latinia’s technology empowers over 170 million banking customers every day, closely analyzing over 8 million financial events to provide them with timely and relevant information. By providing banks with advanced technology that can seamlessly work with notification suppliers, Latinia enhances communication channels and ensures efficient and reliable message delivery. By integrating real-time decision-making tools with the infrastructure of leading banks, Latinia significantly enhances their ability to deliver proactive, personalized customer experiences and drive product adoption with Next Best Action strategies.
Spearheading the expansion in North America is Maria Echeverria, whose vision and expertise have been instrumental in helping the company expand into this new market. “The North American banking sector is ripe for innovation,” said Echeverria. “Latinia’s proven track record and advanced solutions are a great fit for banks looking to enhance customer engagement and security. We are excited to bring our unique approach to real-time data analytics to a market that values technological advancements and customer-centric solutions.”
Latinia’s entry into the U.S. and Canadian markets is a testament to the company’s commitment to pushing the boundaries of what’s possible in banking. Latinia’s solutions, including Next Best Action and Critical Events Gateway, enable banks to deliver customized notifications and improve fraud detection to ensure customers receive the most relevant and secure banking experience possible.
As Latinia embarks on this new chapter, we remain committed to our mission of transforming the banking industry through innovation and excellence. Our expansion into North America marks an important milestone in Latinia’s journey, and we look forward to building strong partnerships with financial institutions across the region.
About Latinia: Latinia is a leading provider of real-time decision-making software for the banking industry, leveraging over 20 years of expertise to transform financial events into actionable insights and customer interactions. Built on a unique LIMSP© architecture, our innovative solutions include the Critical Events Gateway and the Next Best Action (NBA) engine, designed to improve customer experience through timely and relevant notifications. Serving banking customers in 14 countries, Latinia ensures a secure, scalable and high-performance platform to help financial institutions proactively respond to customer needs. Our commitment to continuous improvement and real-time processing sets us apart as a trusted partner for the financial industry.
For more information, Latinia.
CONTACT: María Echeverria VP US & Canada Business Development Latinia comercial at latinia.com
