Globally renowned licensor Sanrio has partnered with pet accessory developer Sassy Woof to develop new Hello Kitty-inspired harnesses, collars and leashes, which are now available at America’s largest pet store chain, PetSmart.
Sassy Woof has released a new Hello Kitty collection for cat owners, teasing it via Hello Kitty’s X (formerly Twitter), saying, “For your adorable pal 💕 @sassywoof’s new Hello Kitty collection offers matching cat harnesses, collars, and leashes!” Readers can check out images of the entire lineup below, from the $14.99 Sassy Meow Hello Kitty Cat Collar in pink and blue to the most expensive, the $24.99 Sassy Meow Hello Kitty Adjustable Cat Step-In Harness (Pink/Blue).
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Hello Kitty’s new realistic cat collection now available at PetSmart
The collection will be rolled out nationwide by PetSmart, the largest pet store chain in the United States (Statista, March 2023). Harness sizes are extra small (neck: 9.5-11 inches, chest: 12-14.5 inches), small (11-12 inches, chest: 14.5-16 inches), and medium (12-13.5 inches, chest: 16-18 inches), while adjustable cat collars are available in small (neck: 5.5-8 inches, width: 0.4 inches) and medium (neck: 7.5-12 inches, width: 0.4 inches). PetSmart is currently running a “Buy 1, Get 2 for 50% Off” promotion on all collars, leashes, and harnesses.
The cat accessories come at an ironic time for Hello Kitty fans. The news that Hello Kitty is not a cat shocked fans and made headlines around the world. Senior executive Jill Cook recently said about the popular Sanrio character, “No, she’s not a cat! She’s actually a little girl born and raised outside of London!” She also has a cat called Charmy Kitty, so it’s entirely possible that Hello Kitty has something similar to Sassy Woof’s new collection. Charmy Kitty was recently discontinued as Sanrio’s mascot along with 15 other characters.
Source: Hello Kitty via X (formerly Twitter)
