In the business world, we often see the recurring phenomenon of first-mover advantage, which occurs when organizations take advantage of a trend to gain a leg up on their competitors.
The opportunity to be an early adopter of AI is now here, as new products offer great benefits to those who have the courage to commit to change.
One example that presents itself today is AI PCs. Gartner says that worldwide shipments of AI PCs – and generative AI (genAI) smartphones – are expected to total 295 million units by the end of 2024, up from 29 million units in 2023. 1
Hand over to the co-pilot
AI PCs offer ways to accelerate business automation in extremely powerful ways.
The practical effects are increased productivity, access to innovation and, above all, job satisfaction, as mundane tasks can be performed easily thanks to AI.
In the new generation of Copilot+ PCs, computers integrate a neural processing unit within the Qualcomm Snapdragon® X Series processor to optimize AI algorithmic processing.
Copilot+ PCs also have a new addition to the keyboard. Just as the Windows key speeds access to key Windows operations, the interleaved ribbon key speeds users to the features of Copilot, Microsoft’s “everyday AI companion.”2
A day in the life of an AI-powered team
Let’s see what this means in everyday reality.
- In a small agency, the day is already busy when a last-minute opportunity for a sales pitch presents itself. Using Copilot, the marketing team studies the market, prospects, and competitors and assesses the size of the opportunity. The team then produces a PowerPoint presentation, inserting suggested text based on the prompts. They augment these using Paint Cocreator3 to create unique images and present them for a compelling business proposition completed in a fraction of the time that would have been possible in a pre-AI world.
- The new CEO of a struggling company asks teams to brainstorm ideas for the company’s next generation. The creative team gets to work figuring out adjacent markets, assessing their potential scale, and looking for examples of innovation. Then, members assemble mockups of new products, complete with images and a chart comparing opportunities and risk factors. To top it all off, they draft a launch press release and even a logo and tagline for the proposed spin-out.
- A key industry influencer at a company has just published a book that’s sure to make a splash… right on the eve of a major industry conference. Quickly, an executive downloads the book and asks Copilot to do a SWOT assessment of the key points to brief his fellow executives on the latest ideas. Working all night for the same conference, the executive realizes he’s lost track of a basic financial statement created hours before and fears it was accidentally deleted. Using Microsoft Recall4 Using snapshot technology, the file is discovered securely.
- At the airport, an executive traveler needs to collaborate with colleagues and partners on a Teams call. With Windows Studio Effects, it’s easy to broadcast to the group without the extraneous noise of airport lounges creeping in. It’s also easy for them to hear with crystal clarity, thanks to the quad speakers on the Dell XPS 13 and Latitude 7455 laptops.
Start your AI PC strategy now.
1 Gartner, Gartner Predicts Worldwide Shipments of AI PCs and GenAI Smartphones to Total 295 Million Units in 2024, February 2024 https://www.gartner.com/en/newsroom/press-releases/2024-02-07-gartner-predicts-worldwide-shipments-of-ai-pcs-and-genai-smartphones-to-total-295-million-units-in-2024
2 Copilot on Windows – Feature delivery and availability schedule varies by market and device. Use Copilot with a Microsoft account or use Copilot with business data protection at no additional cost by signing in to a work or school account (Microsoft Entra ID) with Microsoft 365 E3, E5, F3, A3 or A5 for Teachers, Business Premium and Business. Standard. Getting to more Entra ID users over time.
3 Cocreator is optimized for English text prompts. Requires a Microsoft account.
4 Recall will be available soon via Windows Update after launch. Click here. Recall is optimized for select languages (English, Chinese (Simplified), French, German, Japanese, and Spanish). Content and storage limitations apply.
