JD Power’s Top Hotels in America: What New Trends They’re Seeing

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TROY, Mich. (WJET/WFXP) — J.D. Power has released this year’s North American Hotel Guest Satisfaction Index (NAGSI) study, showcasing the top hotels in North America and revealing emerging travel trends.

Now in its 28th year, the annual survey begins with a survey conducted the previous year and releases the results in July of the following year. The survey aims to measure guest satisfaction with the entire hotel experience, from pre-stay communication to check-out.

The study categorizes hotels into nine segments: luxury, upper upscale, upscale, upscale extended stay, upper midscale, upper midscale/midscale extended stay, midscale, economy and economy extended stay.

The survey found that Americans are traveling less but staying longer in one place: North American travelers are taking an average of nine trips, down from 10 in 2023. Travelers are also staying an average of 3.43 days per trip, compared to 3.36 days in 2023.

The study also found that overall satisfaction has improved steadily, despite the fastest increases in average room rates for luxury and upscale hotels, while other segments have seen larger declines year-over-year.

The study surveyed around 40,000 hotel guests between May 2023 and May 2024. Guests were asked to rate their stay based on the following factors: communication and connectivity, food and beverages, room, hotel facilities, staff service, and value for money. The survey and findings are based on a 1,000-point scale.

The top hotels in each segment are:

(Author’s note: This is an approximate average price per night. Please check with the hotel for exact prices.)

Luxury:

The Luxury Collection, a Marriott Bonvoy brand, topped other luxury hotels with an overall satisfaction score of 772. The Luxury Collection has hotels all over the world, with average prices for stays ranging from $300 to several thousand dollars a night.

1. Luxury Collection (772): Average nightly rate: $600+
2. The Ricks Carlton (769): Average nightly rate: over $500
3. Waldorf Astoria (759): Average nightly rate: over $300
4. Four Seasons (754): Average nightly rate: Over $500
5. Fairmont (724): Average nightly rate: over $300

Luxury Hotels:

Margaritaville Hotels & Resorts maintained its top spot for the second consecutive year, beating out Kimpton by just four points.

1. Margaritaville Hotels & Resorts (726): Average price per night: over $200
2. Kimpton (722): Average nightly rate: Over $300
3. Hyatt Centric (716): Average nightly rate: over $250
4. Tapestry Collection by Hilton (716): Average nightly rate: $200+
5. Omni Hotels & Resorts (714): $300+

Luxury Hotels:

Marriott Bonvoy brand Element Hotel is ranked as the highest luxury hotel with a satisfaction rating of 707.

1. Element (707); Average nightly rate: $200+
2. AC Hotels by Marriott (702): Average price per night: $200+
3. Best Western Premier (700): Average price per night: $150
4. Delta Hotels (699): Average nightly rate: Over $200
5. Hyatt Place (693): Nightly Rates: $200+

Luxury Extended Stay Hotels:

Hyatt Place ranked fifth overall in the luxury hotel category, but was the top hotel in the luxury extended stay hotel category for the third consecutive year with a score of 696.

1. Hyatt House (696): Average nightly rate: over $200
2. Staybridge Suites (694): Average nightly rate: $150+
3. Homewood Suites by Hilton (678): Average nightly rate: over $200
4. Residence Inn (671): Average nightly rate: $200+

Mid-range and above hotels:

Drury Hotels won this category with 744 ratings, beating the runner-up by more than 60 points.

1. Drury Hotels (744): Average nightly rate: $150+
2. Wyndham Garden (684): Average nightly rate: over $100
3. Trademark Collection by Wyndham (682): Average nightly rate: $125+
4. Hampton by Hilton (678): Average nightly rate: over $150
5. Fairfield by Marriott (665): Average nightly rate: over $150

Upper midscale and midscale extended stay hotels:

For the second year in a row, Home2 Suites by Hilton was named the top Upper Midscale and Midscale Extended Stay hotel with a score of 695 points.

1. Home2 Suites by Hilton (695): Average nightly rate: $150+
2. TownePlace Suites by Marriott (681): Average nightly rate: over $150
3. Candlewood Suites (678): Average nightly rate: $125+
4. MainStay Suites (656): Average nightly rate: $100+
5. Sonesta Simply Suites (638): Average nightly rate: $125+

Mid-range hotels:

Another mid-range hotel to receive the highest ranking for the second year in a row is Tru by Hilton, which received 688 points.

1. Tru by Hilton (688): Average nightly rate: $125+
2. Wingate by Wyndham (665): Average nightly rate: over $125
3. Best Western (634): Average nightly rate: $150+
4. AmericInn by Wyndham (632): Average price per night: over $100
5. Sleep Inn (612): Average nightly rate: $110+

Economy Hotel:

Microtel Inn & Suites by Wyndham took the top spot for the second year in a row with a rating of 618 points.

1. Microtel Inn & Suites by Wyndham (618): Average Nightly Rate: $90+
2. Americas Best Value Inn (601): Average nightly rate: $75+
3. SureStay (601): Average price per night: Over $100
4. Days Inn by Wyndham (564): Average price per night: over $100
5. Howard Johnson by Wyndham (559): Average nightly rate: over $100

Economy Extended Stay Hotels:

Finally, WoodSpring Suites earned the top spot for extended stay economy hotels for the second year in a row with a rating of 603.

1. WoodSpring Suites (603): Average nightly rate: $75+
2. Extended Stay American Select Suites (573): Average nightly rate: $100+
3. InTown Suites (511): Average nightly rate: $75+
4. Hometown Studios by Red Roof (475): Average nightly rate: $75+

For results and a full list of participating brands, click here.