The Adventure Travel Show is the UK’s only consumer exhibition dedicated to adventure travel experiences, and after a four-year hiatus, will return for its 25th edition on Saturday 11th and Sunday 12th January 2025. The event will be held at the Business Design Centre in London’s iconic Islington.
The Adventure Travel Show has been the UK’s leading adventure travel show since the 1990s, introducing visitors to the world’s most exciting destinations, inspiring journeys, adrenaline-pumping activities and off-the-beaten-path experiences.
Taking over from new owners Living Media Events earlier this year, the show will relaunch with bigger and better than ever before, with Chris Holman (Events Director) and Dan Holmes (Director) at the helm. “The Adventure Travel Show has long been an essential event for people passionate about exploring the world’s most incredible adventure destinations and the response to the show’s return has been incredibly positive,” commented Dan.
The show also features three theatres: one dedicated to travel in Africa, one featuring celebrity speakers, authors and famous explorers, and a destination theatre offering practical travel advice to visitors. Ticket holders receive free admission to all theatre rooms.
Attendees will also have the unique opportunity to hear from a range of renowned travel experts and adventurers, including Benedict Allen, Rebecca Rowe (author of Slow Road to Tehran), Kate Rawls, Liz Wortley, Chaz Powell and the Global Convoy team.
More than 100 exhibitors are expected to participate, including ATTA members Absolute Africa, African Star Tours and Venture Uganda, as well as Wanderlust Magazine, Magnetic North Travel, Cook Islands, Trotting Soles, Water by Nature, Yak Travel and JRNY Magazine.
“Booth spaces are filling up quickly and the guest speakers we’ve been in contact with seem genuinely excited about the return of the event,” said Chris Holman. “The Adventure Travel Show is a fantastic opportunity for tour operators, tourism boards and other organizations in the adventure travel field to connect directly with their target audience, network with industry professionals and forge new relationships, so it’s definitely an event not to be missed.”
The Adventure Travel Show will run from Saturday, January 11th from 9:30 AM – 6:00 PM to Sunday, January 12th from 9:30 AM – 6:00 PM.
Tour operators, tourism boards and all other travel agencies who wish to participate in the next Adventure Travel Show can register and get more information here: https://www.adventureshow.com/
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