Hospitality/Travel Industry Commercial Platform Lighthouse We announced a solution that utilizes artificial intelligence (AI).
Channel Manager, Announced On Thursday (July 18th), What the company calls the “long-standing limitations” of static pricing, promotions and distribution techniques;
“Independent Hotel Owner and General Manager and “Sales leaders have traditionally relied on separate pricing, promotions and channel management tools that lack connectivity and require manual oversight,” Lighthouse said in a news release.
“These traditional processes and tools are slow, time-consuming and inadequate to meet the rapidly changing needs of independent hoteliers.”
According to the release, Lighthouse automates market demand analysis, competitor pricing, reservation logging and optimal channel allocation to act as a revenue “co-pilot” for independent hoteliers.
By consolidating pricing, promotions and distribution capabilities into one platform, hoteliers can save time, make and automate better pricing decisions. Process Submit prices and promotional programs to the most preferred online travel agents and other channels.
According to the company, its solutions are “designed to break down silos and integrate all aspects of pricing, promotions and distribution management into one intelligent, connected platform,” helping independent hoteliers respond quickly to market changes, capitalize on emerging trends, and ultimately drive increased occupancy, revenue and profitability.
Lighthouse’s new service is aimed at the travel industry. teeth to add AI ToolsAs PYMNTS wrote earlier this year:
for example, Kayaking We just launched PriceCheck and our users can You can upload a screenshot of your flight itinerary directly to the Kayak app to find more competitive prices or ask a question through Ask Kayak, the chat feature on the search results page. This Users can enter their specific preferences for hotels, cars and flights.
and last year, trip advisor Launching AI-based features Create a personalized itinerary Based on a collection of over 1 billion user reviews.
“AI cannot replace the knowledge and experience of travel agents and accommodation providers.” Karen YatesExecutive Vice President of Information Technology Signature Travel, In an interview with travel agency cooperative PYMNTS, AI technology Business Flow “We empower travel professionals to make data-driven decisions and deliver better service.”
For example, she added:, Travel agencies collect a lot of data about travelers’ preferred locations and general traveler behavior.
AI can look into these trends and coming Detailed It provides insight into travel prospects for the upcoming season and allows agents to make better recommendations to their customers.
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