How often do you visit? LinkedInThe platform wants your answer to be “every day.”
Therefore, the Financial Times report Sunday (FT), LinkedIn offers artificial intelligence (AI)-powered career advice and is rolling out games to encourage users to visit more frequently and drive growth.
The report noted that this is part of a broader overhaul of LinkedIn, whose members tend to visit the site less frequently than visitors to Facebook and entertainment-focused social media platforms like TikTok.
Slowing revenue growth has led analysts to MicrosoftExtending your owned platform to keep users on your site and Create ways to generate revenue outside of offering subscriptions.
“It’s important to develop daily habits,” says editor-in-chief Daniel Ross He told the Financial Times: “When you join LinkedIn, it’s time to share knowledge, to gain knowledge, to get information, to get content.”
According to the FT, LinkedIn said it saw “record engagement” in June, with 1.5 million content interactions per minute, but declined to disclose site traffic or active user figures.
Visits to the platform, which hit 1.8 billion in June, have been growing in recent years, but growth has slowed since the beginning of the year, according to data from analytics firm SimilarWeb. Year-over-year growth in site visits in June was 5%, less than half LinkedIn’s average growth rate for 2021 and 2022.
“In order to To achieve continued growth, the platform may need to become more “sticky.” Kelsey Tickeling“Simply being a place for jobs and applications may not be enough to capture and retain consumers’ attention and time,” Forrester media analyst David S.
Meanwhile, PYMNTS reported last week about the emergence of LinkedIn as a place for retailers to reach and influence consumers. Amazon Nike has millions of followers on the platform.
“LinkedIn is traditionally known as a professional networking platform, so it may not seem like an obvious choice for consumer engagement. Unique positioning “Its strong user base provides an attractive avenue for retailers looking to reach a more sophisticated and influential customer base,” the report said.
Gen Z is the platform’s fastest-growing audience, with most consumers (68%) now shopping via social media, according to PYMNTS Intelligence research. “Tracking the Rise of Digital Payments: Monetizing Social Media.”
Additionally, social commerce is particularly effective for food and beverage companies, according to a PYMNTS Intelligence report. “Connected Dining: Reviews in the Digital Age” It was found that 37% of diners visit a restaurant’s social media page to find information about the restaurant.,share This rises to 42% for Gen Z and 46% for Millennials.
