When you buy through our links, Business Insider may earn an affiliate commission. Learn more
Amazon Prime Day is only hours away, and the deals are already funneling in. The two-day sale doesn’t officially start until 12 a.m. PT on July 16, but as you can see below, plenty of great discounts are live already. We’ll be updating this page as promotions go live throughout the event.
Our favorite Prime Day deals include 43% off the Echo Show 8 smart display, 24% off the 16-inch MacBook M3 Pro, and 25% off the 65-inch Roku Pro Series 4K QLED TV. As the event nears, we expect even more great discounts on kitchen appliances, beauty essentials, and smart home gear to crop up.
Prime Day often has the best prices of the year outside Black Friday, which isn’t until late November. If you don’t want to wait that long, this is your best opportunity to save on TVs, laptops, fashion, furniture, home, kitchen, gaming, tech, beauty, and more. We’re paying particularly close attention to products we’ve tested in our buying guides and reviews, and when we spot particularly low prices on them, those are the deals we’re sharing front and center. If we wouldn’t buy it ourselves, we wouldn’t recommend it here.
Prime Day Amazon device deals
Prime Day is always the best time of year to pick up one of Amazon’s own devices, as this is when the prices drop to their year-low points. Before Prime Day officially kicks off, we can see most categories are live already. They don’t go lower once they have early deals at this time, so don’t worry about seeing lower prices tomorrow on the Fire Sticks and Echoes we’ve highlighted below. The Kindles haven’t dropped yet, but going off years of experience, we’d say they’ll come into play at 3 a.m. PT on Tuesday.
As for our highlights so far, the Fire TV Stick 4K Max is a real bargain, down to $34.99, as it carries all the best apps and runs silky smooth. Combine it with one of the best live TV streaming services, and you can give your old smart TV a new lease of life. The 4K Fire Sticks now support Xbox cloud gaming, too, with no need for an actual Xbox console.
Amazon Echo Show 5 (3rd Gen)
Now with better sound and a faster processor, the latest Echo Show 5 is a tiny smart display that you can use for listening to music, keeping an eye on your home, and more.
Amazon Echo Show 8 (3rd Gen)
The latest version of the Echo Show 8 features improved audio, a built-in smart home hub, a better processor, and a revised design featuring edge-to-edge glass with a centered camera.
Amazon Fire TV Stick 4K Max (2023)
This is Amazon’s top streaming stick. With its powerful processor and GPU, the Fire TV Stick 4K Max is the fastest streaming device in its price range and now supports console-free Xbox gaming via Game Pass.
Amazon Echo Dot (5th Gen)
Amazon’s new fifth-generation Echo Dot offers improved sound quality over previous models, along with a temperature sensor and Eero WiFi extender capabilities.
Amazon Fire TV Stick 4K (2023)
The Fire TV Stick 4K is a good fit for 4K TV owners looking to spend less. It supports a higher resolution than the cheaper Fire TV streaming sticks but lacks the faster processor and extra storage of the 4K Max.
Amazon Fire TV Stick with Alexa Voice Remote
Amazon’s standard Fire TV Stick offers access to many apps and supports Full HD (1080p) streaming with HDR. This model also has an Alexa Voice remote that includes TV controls.
Ring Video Doorbell
This smart video doorbell gives homeowners peace of mind about who’s at their door, whether they’re at home or not.
Amazon Echo Glow
The Echo Glow is a kid-friendly smart lamp. You can change its color and brightness with your voice.
Prime Day Apple deals
Many Apple Prime Day deals are live already, offering substantial discounts across MacBooks and iPads, especially. We’re expecting more AirPods to get involved at some point for better deals than we’re seeing in the runup to the sale itself, so it’ll be worth holding out a bit longer for those.
Apple MacBook Pro 16-inch M3 Pro (2023)
The M3 Pro chips on the 16-inch MacBook Pro offer improved performance for intensive tasks like video editing and 3D graphic design, relative to the M2 and M1 generations.
Apple MacBook Pro 14-inch M3 Pro (2023)
Apple’s powerful M3 Pro chipset and this base MacBook Pro model’s soldered 18GB of RAM and 512GB of SSD storage work together to create a very capable video and music production machine.
Apple MacBook Air 15-inch M3 (2024)
You no longer need a $2,000 MacBook Pro to get a 15-inch display. The 15-inch MacBook Air stretches your viewing real estate and offers the latest M3 power at a budget-friendly price. The larger screen will also greatly benefit anyone doing lots of media editing or needing to view spreadsheets.
Apple iPad (9th Generation)
The 2021 9th-gen 10.2-inch iPad is great for those who need an iPad for simple and basic tasks, like streaming videos, browsing the web, and running apps.
Apple iPad Mini (6th Gen – 64GB)
The 6th-generation iPad Mini from 2021 remains a compact, portable powerhouse with its 8.3-inch Liquid Retina display and Apple’s A15 Bionic processor.
Apple iPad Air 11-inch (2024)
The 2024 iPad Air runs on Apple’s M2 processor introduced in certain Apple computers in 2022, making it a veritable ultra-portable powerhouse for visual creative work. It comes in the standard 11-inch option and a brand new 13-inch model, which gives you a powerful large tablet for a significantly lower price than the 13-inch iPad Pro.
Apple Watch Series 9 (41mm, GPS)
The Apple Watch Series 9 includes the latest S9 processor, a 2000-nit always-on Retina display, expanded Apple Health integrations with Siri, and a unique single-hand gesture to answer calls and interact with widgets.
Apple Watch SE (2nd Gen) 40mm
The second-generation Apple Watch SE is an impressive entry-level wearable that shares the same processor as the Series 8 and Ultra. It doesn’t have the advanced health sensors of premium models, but it offers enough features to satisfy most people.
Apple AirPods (2nd Gen)
Apple’s second-generation AirPods are the company’s least expensive and most basic model. They lack noise cancellation and other audio perks but still deliver solid sound quality for the money.
Apple Pencil (2nd Generation)
The second-gen Apple Pencil has wireless charging and magnetically attaches to the side of the iPad. It was made for previous-generation iPad Air and iPad Pro models, along with the current iPad Mini, so make sure to check its compatibility with your tablet.
Prime Day TV deals
With plenty of hot new console games coming up over the next few months, the Olympics, and the new football and basketball seasons getting closer, this is a great time to upgrade your TV. There will be a rich selection to choose from, but we’re already seeing a great selection from some of the best brands.
While big brands like Sony, LG, and Samsung will likely have some of their most loved models on sale (like the C3 below), those inky OLED blacks don’t come cheap. That’s why we’ll also be keeping an eye on budget TVs because not everyone needs a blistering 120Hz panel, or maybe you just want something basic for a bedroom. Whatever you’re after, we’ll help you find something over the next two days.
Hisense 85-inch U8N QLED 4K TV
The U8N is Hisense’s 2024 flagship QLED TV. It uses a Mini LED backlight to preserve deep black levels while offering support for up to 3,000 nits of brightness. That’s more than enough to enjoy vivid HDR videos, even in rooms with lots of light.
LG 65-inch C3 OLED 4K TV
The C3 delivers excellent contrast thanks to its OLED Evo panel, and unlike similarly priced Samsung OLED TVs, it supports Dolby Vision.
Roku 65-inch Pro Series 4K QLED TV
Roku’s flagship Pro Series TV is a great all-around 4K QLED. Though similarly priced TCL and Hisense models have an edge in image quality, Roku’s intuitive smart TV interface, handy backlit voice remote, and easy assembly make the Pro Series a worthy competitor.
LG 65-inch C4 OLED 4K TV
The C4 is LG’s latest midrange 4K OLED TV. It carries over everything we loved about last year’s C3 while offering a slight increase in brightness and support for a faster 144Hz refresh rate with a PC.
Amazon 43-inch Omni Series 4K Fire TV
The Omni Series isn’t the best when it comes to picture quality but boasts handy smart TV features like hands-free Alexa support and video calling (camera sold separately), along with the latest Fire TV software.
Insignia 70-inch F30 4K TV
This Insignia TV is about as basic as 4K displays come, but it’s one of the only 70-inch displays that’s regularly sold for under $500. Home theater fans should look elsewhere, but buyers who just want a cheap big-screen TV for casual viewing should be satisfied.
Samsung 65-inch S95C 4K OLED TV
The 2023 S95C is still one of Samsung’s top OLED TVs. It has a sleeker design and a brighter picture than step-down models, but it can’t quite reach the peak brightness of the 2024 S95D. And while it has better black levels in a bright room, it can’t combat reflections as well as the S95D.
Samsung 75-inch QN900C QLED 8K TV
Though the benefits of 8K resolution are hard to see, there’s no denying how incredible the QN900C looks, especially if you get an extra-large model.
Roku 75-inch Pro Series QLED 4K TV
The Roku Pro Series is the brand’s top QLED TV. Competing TCL and Hisense models have a slight edge in image quality, but Roku’s interface, simple backlit voice remote, and easy setup make it an excellent option for buyers who favor smart TV convenience.
Prime Day furniture deals
If you missed the great furniture deals of July 4th, don’t fret — Amazon Prime Day is already bringing its fair share of discounts on pieces for your home. Though not as sensational as promotions on Amazon devices or TVs, we’ve gathered the best furniture deals you can shop now, including all-time lows on beds, chairs, couches, and more.
Y-stop Hammock Chair
The macrame Y-Stop Hammock Chair is great for lounging on the patio. It comes with all the mounting hardware you need.
Max & Lily Solid Wood Bunk Bed (Twin)
The Max & Lily Solid Wood Bunk Bed features two twin beds, perfect for two youngsters sharing a room. Kids will love waking up and sliding down the attached slide.
Hoobro Storage Chest
This wooden storage chest is perfect for storing the things you want within easy reach but out of sight, like extra blankets, towels, or toys. It’s multifunctional, too. You can style it as a bench or a coffee table, and it can support up to 220 pounds.
Poly & Bark Girona Leather Couch
Yes, you can snap up your dream couch on Amazon. This sumptuous 88-inch mid-century beauty is crafted of Italian leather over a sturdy wooden frame and the cushions are filled with feather down for luxurious comfort.
Nathan James Hugo Wood Nightstand
This rustic small-space approved accent table with a drawer and faux leather hammock can work in your bedroom or as an end table. Easy assembly takes just 25 minutes, and Nathan James backs its products with a lifetime warranty.
Flexispot E2 Pro Standing Desk
The no-frills Flexispot Standing Desk moves quickly, smoothly, and quietly to reach your desired height. It’s an affordable option for people who need a basic standing desk.
Prime Day beauty & health deals
Beauty deals on makeup and serums can vary year to year on Prime Day, but we’ve found a few early picks with solid savings. The best offers are more on the product side; electric toothbrushes, water flossers, face masks, and Dyson’s premium haircare products are the real deals to keep an eye out for, like the one below.
Dyson Airstrait Straightener
The Dyson Airstrait simplifies your hair straightening routine without any hot plates. Using high-pressure airflow, it straightens and smooths wet or dry hair.
Philips Sonicare ExpertClean 7500
The Philips Sonicare ExpertClean 7500 is an advanced electric toothbrush that uses pressure sensors to let you know when you’re brushing too hard, customizable intensities, and a compatible smartphone app to track brushing habits.
Waterpik Cordless Pearl Water Flosser
The Waterpik Cordless Pearl gives you all the functionality of a powerful water flosser without the huge foot print on your counter. It’s great for saving space or bringing with you on trips.
Mario Badescu Facial Spray
Known for hydrating skin and refreshing makeup, the Mario Badescu Facial Spray is made with aloe, herbs, and rosewater, and is suitable for all skin types.
Neutrogena T/Sal Therapeutic Shampoo
Powered by salicylic acid, this clarifying shampoo effectively combats flakes and itchiness associated with scalp conditions like psoriasis or seborrheic dermatitis.
Stila Plumping Lip Glaze
Finish your lip look with a top coat of this high-shine plumping formula, available in 20 shades.
Prime Day home deals
Air purifiers, air conditioners, and vacuums are among the many home items that are up for grabs this Prime Day. Right now, you can catch a few early sales, but we expect to see lots more tomorrow when Prime Day kicks off. The currently available deals come from top brands, including Dyson and Roomba.
Dyson V11 Origin Cordless Vacuum Cleaner
While we haven’t tested the Dyson V11 Origin yet, we’ve been impressed with the innovations and powerful suction of the Dyson vacuums we’ve tested. This model features a HEPA filter to help keep allergens out of the air.
iRobot Roomba Vac Essential Robot Vacuum
No need to skimp on features. iRobot’s value-priced robot vacuum now offers smart home mapping, intelligent row-by-row cleaning, and decent cleaning performance.
Levoit LV-H134 Air Purifier
Levoit is one of our favorite air purifier brands, and the LV-H134 is a great solution for large rooms, capable of cleaning the air in a 585-square-foot room in 15 minutes.
Aooshine Small Table Lamp
The Aooshine table lamp is an affordable option for adding some light to your nightstand. It’s available in a dozen colors to match your bedroom’s style.
Ruggable x Morris & Co Washable Rug 5′ x 7′
A selection of Ruggable’s washable rugs from collaborations with Morris & Co and Jonathan Adler is 20% off for Prime Day when you click to apply a coupon. Choose from standard or cushioned pads in 2’x3′ up to 9′ x 12′ sizes. Our pick? The Strawberry Thief Indigo is true art for your floors.
Prime Day kitchen deals
If you’ve been curious about the world of InstantPots and air fryers, it’s always worth waiting for events like Prime Day and Black Friday, as these time-saving devices are always popular picks in flagship sales events. And don’t worry, coffee machines are also getting involved. This section will undoubtedly grow once the sale begins properly tomorrow.
Ninja SP351 Foodi Smart 13-in-1 Dual Heat Air Fry
We love this air fryer for its variety of cooking options, from roasting to baking. It is low-profile and can even be stored vertically. We tested the even smaller version and ranked it among our top air fryer toaster ovens.
Dash Rapid Cold Brew Maker
The Dash Rapid Cold Brew Maker eliminates the wait for cold brew making. Rather than letting your coffee sit for hours to brew, now you can instantly make cold coffee and tea with your desired strength.
Midea Two-Zone Air Fryer Oven
The Midea Two-Zone Air Fryer Oven combines a basket air fryer with a toaster oven to make large quantities of delicious, evenly cooked food.
Dash My Mug Ice Cream Maker Machine
The pint-sized Ninja Creami dupe from Dash has been going viral on TikTok lately as an affordable way to customize your own ice cream, gelato, and sorbet creations.
Prime Day headphone deals
Headphone fans are always big winners on Prime Day as it’s one of the long-running sales’ most competitive categories and we’re already seeing superb offers. Apple, Bose, and Sennheiser are all off to excellent starts. We’d expect even more offers to be live tomorrow, though.
Apple AirPods Pro (2nd Gen) with USB-C
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life, new touch controls for volume, and a redesigned case with a built-in speaker and pinpoint location tracking. This USB-C model comes with a modern charging port and added dust resistance.
Apple AirPods (3rd Gen)
The third-generation AirPods offer better audio performance than the previous-gen model. They have a similar design to the AirPods Pro but lack active noise-cancellation features.
Sennheiser Momentum 4 Wireless
The Sennheiser Momentum 4 offer solid noise-canceling performance and incredible battery life, but their sterling sonic skills are the real prize
Jabra Elite 4 Active
The Jabra Elite 4 wireless earbuds are sweat- and waterproof, have Active Noise Cancellation, and won’t break the bank.
Shopping for more great Amazon Prime Day deals? You can see the full selection right from the source on Amazon’s main Prime Day page.