SHANGHAI, July 1, 2024 /PRNewswire/ — Trip.com Group, a leading online travel agency, announced a strategic partnership with Prioticket, a leading connectivity platform for managing, selling and distributing tours, activities and experiences. This collaboration represents an important milestone in Trip.com Group’s efforts to enhance its offerings and provide seamless connectivity to travelers around the world.
Prioticket is the leading connectivity platform specializing in the management, sale and distribution of tours, activities and experiences. It offers a complete suite of tools that facilitate the integration of third-party systems, centralized management of global distribution and feature-rich point-of-sale solutions.
Developing connectivity and improving experiences
Through an innovative API integration, Trip.com Group will connect with suppliers, aggregators and platform partners associated with Prioticket. This partnership will also allow Trip.com Group to access more than 50 additional booking systems, expanding its international network and integration, especially for attractions in EuropeTHE Middle East and the United States.
As part of this new partnership, Trip.com users will be able to experience Rockefeller Center by new YorkTivoli Gardens and Ikono Experiences in Europe. Unique tours also await you, such as City Sightseeing Worldwide’s hop-on hop-off bus tours, Evan Evans Tours’ Harry Potter Studio Tours, and top attractions from Dubai And Abu Dhabisuch as the Museum of the Future, At the Top Burj Khalifa and the Louvre Abu Dhabi via priohub.
This comes amid growing interest in tours and activities in these markets, with year-on-year booking growth estimated at 40% in the first quarter of 2024 for markets such as the United Arab Emirates and Europe.
Promote growth and optimization
With this integration, leading attraction, tour and activity providers will also benefit from the ability to automatically update pricing and inventory via the API, ensuring accurate and up-to-date information for travelers.
“This partnership with Prioticket is a perfect fit with our commitment to providing comprehensive travel solutions and exceptional experiences to our customers,” said Chase LiuGeneral Manager of Attractions and Tours at Trip.com Group. “By integrating Prioticket’s robust platform, we are expanding our reach and improving the efficiency of our operations, which ultimately benefits our partners and travelers.”
CEO of Prioticket, Gert-Jan Ruiteralso expressed his excitement about the partnership, saying, “This partnership with Trip.com Group represents a significant step forward in our mission to be the leading connectivity platform in the travel industry.”
“By integrating our robust platform with the Trip.com Group’s extensive network, we are poised to provide our partners with unparalleled access and convenience to a broader audience. This collaboration is a perfect fit for our purpose, and being the first to achieve such an integration demonstrates our commitment to innovation and excellence. We are excited about the opportunities this collaboration brings and look forward to a successful partnership,” he said.
As Trip.com Group continues to expand its services, this partnership represents a significant step forward. This series of partnerships in the activities and tours sector further strengthens its position as a global leader in the travel industry.
About Trip.com Group
Trip.com Group is a leading global travel services provider, comprising Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group helps global travelers make informed and profitable bookings of travel products and services and enables partners to connect their offerings to users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s best-known travel groups with a mission of “making the perfect journey for a better world.” For more information about Trip.com Group, please visit group.trip.com.
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SOURCE Trip.com Group
