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Game changer: Expedia, Affirm, and CJ’s first-of-its-kind media partnership
With this partnership, Expedia, Affirm, and CJ embark on a cutting-edge effort to redefine the scope of affiliate collaboration.
Affirm and Expedia Group Media Solutions made an aggressive investment through a first-of-its-kind mutual media agreement, resulting in a year-long omnichannel campaign spanning display, email, search and more. Precise targeting and personalization maximizes the effectiveness of every marketing spend, resulting in an impressive 36% increase in bookings and a staggering 22% increase in his Expedia group’s market share among Affirm members. brought about.
Driven by outstanding individuals united by a vision of true industry innovation, these partners embodied the true spirit of affiliate marketing: Win-Win-Win. Our judges were satisfied with their ability to push traditional boundaries and deliver outstanding results, making them worthy winners in this category.
“I’m really happy that the team thought outside the ‘affiliate’ box with this initiative. This partnership is a great example of how best to increase the value of affiliate channels within large organizations. ”
Detailed Q&A
2024 US Partnership Awards will be held in partnership with Rakuten Advertising