S4 Capital’s MediaMonks has opened a new office in Indonesia, a rapidly growing market with over 300 million consumers and 167 million active social media users that MediaMonks aims to capitalize on.
Martin Sorrell, Chairman of S4 Capital, highlighted Indonesia’s potential and growth potential, saying: “Indonesia’s GDP is projected to be among the top five in the world by 2050. Brands here need innovative partners to build digital connections and we are pleased to be able to contribute.”
To coincide with the launch, Masayu Difa has been appointed Business Director. Difa brings over 15 years of client leadership experience with agencies such as Lion & Lion, Grey, McCann and Geometry, and will be responsible for spearheading the agency’s growth in the Indonesian market.
The company has secured ABC, one of Indonesia’s leading food brands, as its first client, appointing MediaMonks as the designated creative agency for ABC Soy and Chilli. With this partnership, ABC becomes the founding client of its new Jakarta office, which will serve both local and regional clients.
“MediaMonks’ integrated brand, digital, data and social capabilities will have a huge impact in Indonesia. We are proud to help local and regional brands succeed,” said Munas van Boonstra, managing director for Southeast Asia at MediaMonks.
The Jakarta office marks the firm’s ninth office in the Asia Pacific region, following offices in Singapore and Malaysia, as it expands its presence in Southeast Asia, and the team is expected to expand further to meet growing client demand.
