Everyone has a story, but it takes courage to share it. The deepest, most personal thoughts shared on social media take vulnerability to the next level. Entrepreneur, Designer, Social Media Influencer Oscar His Galley was thrown on a journey towards an ‘aha’ moment that changed his life by sharing his life online . Starting with short-format videos to entertain viewers, Guerra has transformed the digital landscape into a hyper-personal space for community. It wasn’t about the video, it was about the people.
Guerra began exploring digital content using Vine as a source of entertainment for himself and anyone who takes six seconds to stop and smell the roses. His charismatic charm and on-screen adventures generated steady growth and a devoted fanbase, which moved to other platforms such as Instagram, Twitter, TikTok, and YouTube when Vine was decommissioned. Guerra has become more conscious about his content in order to stay true to himself while remaining relevant to his ever-growing fan base. His posts were fun and engaging, yet completely authentic and honest. Followers were given a behind-the-scenes look at Guerra’s real life, rather than a fictional scene created for the cameras.
Mr. Guerra’s messages were at times heartbreaking and emotional. He shared his personal experiences to convey his heartfelt and important messages, such as “Don’t drink and drive” and “Don’t give up on yourself.” He reminded us that influencers can’t always be “on camera” or “put on a brave face” all the time. Life doesn’t work like that. Guerra made it his personal mission to explain this reality to his followers.
Similarly, Guerra had the insight to find joy in reality. He shares stories from his life, including his adventures to the Rams’ training camp, concocting the perfect margarita, and showing what it’s like to be a spirited military dog with his jaw clenched tightly in his arm. I’ve been doing it. Yes, the first chomp hurts even if you’re wearing a bite suit.
A year ago, Guerra took a temporary break from social media to recharge his batteries and refresh his approach to ensure his message remained authentic. He needed to make sure his content was about recognizing his followers, no matter what demographic they belonged to. A willing audience was essential to Guerra’s content creation. What also came out of that reset was the aforementioned galley “aha” moment. He was determined to start a company that encapsulated his core values: strength, passion, determination, inspiration, and positivity. What better way to do that than by creating a clothing line that conveys his message?
unbreakable is Guerra’s minimal sports streetwear brand, inspired by his time away from screens. He is instrumental in reminding his followers that when things get out of control (for example, during the COVID-19 shutdown), they need to pick themselves up quickly to adapt to the ever-changing environment. ing. The clothing line is a way for him to share the message he knows his followers need to hear. you have been accepted. period.
Unbroken reflects Guerra’s vision of believing in the power of human potential. The company makes extraordinary clothing to inspire extraordinary people to create their life stories for themselves, not for the internet. Guerra’s classy and functional apparel supports the company’s powerful mantra: “Put one foot in front of the other, keep moving forward, never stop, never give up.”
Guerra’s two worlds blend together in a stunning combination of apparel and authenticity. He wants to encourage his followers and customers to live a healthy and sustainable life. Through his media posts on Unbroken and Social, he fosters the idea of instilling positive habits every day that stimulate physical and mental health. He knows through his personal experience that persistence and dedication in the face of physical and mental challenges ultimately yields positive results. Sharing those real, raw experiences in the form of content on his platform proves to his followers that he is genuine.
Guerra stays humble and hungry by reading the comments on her posts and staying engaged with the community. His commitment to connection has made him a powerhouse with his 115,000 Instagram followers and his 100,000 YouTube subscribers.
When Guerra started his social media journey, he didn’t have a clear goal for his content other than short-term entertainment. But when he started getting noticed and his following grew, his purpose became clear. It was to share his life story to entertain, inform and inspire. But he also wants his followers to remember that there’s more to his life than the internet. His blend of influencer storytelling and his Unbroken achieves his goal of helping people live life to the fullest, no matter who they are or their life experiences. .
Written in partnership with Enclave & Key